ART DIRECTOR + HIP-HOP PURIST LIVING IN THE DC-METRO AREA

Apartments.com

A collection of always-on social content assets with focuses on décor and DIY, plants, pets, and other lifestyle themes for Apartments.com. We brought the brand’s quirky voice forth in the form of fun features from Brad Bellflower, our Apartminternet spokesperson, portrayed by Jeff Goldblum. Our team also leveraged influencers for social and digital campaigns, reaching new audiences and growing our social media following.

with Winter Spray and Juliette Torres

Social

Taurus Style-min.gif

Decorate Your Entryway.jpg

Summer Brad_1.jpg

Rent Affordability-min.gif

Impact of Color_Intro.gif

Like Comment.jpg

Healing Home Spa.jpg

Search Bar-min.gif

Neighborhood Bingo_Option 1_InFeed (1).png

Tweet Template.jpg

Choose Your Brad.jpg

National Good Neighbor Day-min.gif

clean ‘sweep’stakes campaign

We teamed up with celebrity home organization expert Ria Safford of RíOrganize to giveaway an in-home consultation and organization service to one lucky winner. The sweepstakes launched before back-to-school, coinciding with renters’ natural habits of preparing for the start of a new season and featured DIY hacks and tips from other influencers, blog posts, a dedicated landing page, and dark posts to generate overall awareness. Apartments.com gained over 3K new followers in a single week and garnered nearly 6K entries.